For generations, ladies have damaged down obstacles for the well being of their households and communities, however they hardly ever do it for themselves. Research present that we prioritize caring for others over our personal wants, which may compromise our well being.
It’s due to this fact time for girls and their actual experiences to take heart stage and lead the change. Ladies’s well being is the brand new ladies’s motion.
we’re right here to take heed to you.
We all know that healthcare advertising and marketing usually portrays an idealized picture of ladies. Ladies who overcome well being challenges with ease, ladies who’re well being function fashions, ladies who look impossibly good. From reproductive drugs to psychological well being to ache and weight administration, our well being wants and experiences create a fancy collage that requires lively care.
It is time to maintain your well being. We wish to higher symbolize ourselves in advertising and marketing that guarantees to unravel the largest well being issues, and that’s our dedication to our prospects.
What is the different? A scarcity of expression in actual life has real-life penalties for girls world wide.
52% of ladies say their weight portrayal is unrealistic. That is much more so if the viewers are gender non-conforming, plus dimension folks, Gen Z. Those that reported essentially the most destructive depictions of psychological well being in media and promoting have been: Bisexual, having different sexual identities, or coming from a neurodiverse group.
Heart problems impacts roughly 45% of ladies, but promoting on this space is dominated by males. From most cancers to despair, ladies are extra seemingly than males to hunt recommendation relating to formal medical diagnoses, however they hardly ever obtain the identical stage of sources. From menopause to postpartum despair, ladies’s signs have traditionally been minimized, leaving them behind in in search of correct assist and neighborhood. It goes past signs to medical care. Ladies are underrepresented in important care, equal alternative care, and medical trial eventualities.
That is why we’re taking steps to make sure that when it turns into a actuality. your worldit feels actual in us.
Advertising and marketing that exhibits actual physique and well being experiences.
Advertising and marketing that shares their actual well being tales with actual folks.
Advertising and marketing that gives actual options and new alternatives for well being success.
Company Well being Chief inside WPP, the world’s largest advertising and marketing and communications firm, brings collectively all the healthcare advertising and marketing business to efficiently deal with the complexities (social, cultural and world) of ladies’s well being within the media. I’m letting you. Leaders who perceive that promoting and speaking in healthcare for girls means being each courageous and susceptible. It promotes progress and creates hope.
Collectively, we wish to construct consultant, responsive, and practical healthcare advertising and marketing.
However we additionally want your assist – we’d love to listen to from you. Head over to bit.ly/womenshealthsurvey_ right this moment to take our 2-minute survey and have your voice heard. Be part of the ladies’s motion for well being on their very own phrases.
Collectively, we are able to construct a extra holistic method to healthcare advertising and marketing for girls. We imagine that actual affect begins after we take ladies significantly, see them, take heed to them, and assist them.
We won’t do it with out you.
- Cassandra Sinclair, President, Grey Well being and Wellness
- Claire Gillis, CEO VMLY&R Well being
- Kim Johnson, World CEO, Ogilvy Well being
- Christine Cahill, World CEO, GCI Group
- Patrick Wisnom, CEO, Wunderman Thompson Well being
- Susan Dorfman, President and CEO, CMI Media Group
- Wendy Lund, Chief Buyer Officer, Well being@WPP
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